Nonprofit Sector Research

Knowledge about your organization's supporters is critical to your success in fundraising, marketing and advocacy. So is solid information about trends and successes in the nonprofit sector. After all, your online strategy should be based on proven techniques and data, not just theory.

At Convio, we understand this need. So, we conduct and share research to help you (and us!) to understand what's happening in the sector. We also pull from our research to develop and share best practices that help lift your online results.

To deliver the most relevant research possible, our in-house team of consulting professionals draws on years of experience in online marketing at nonprofits and from the commercial sector. We also work with a network of strategic partners to conduct joint research efforts.

Key areas of research include:

  • Integrated multi-channel marketing
  • Email communications best practices
  • Email list building best practices
  • Online direct response fundraising optimization
  • Constituent engagement
  • Major and mid-level donors
  • User experience

Following are two of our latest research papers available for download at no cost.

Nonprofit sector research

The Convio Online Marketing Nonprofit Benchmark Index™ Study

What should a nonprofit measure when the objective is to raise money, drive Web site traffic, build an email file, drive response to an appeal, or take some other action? Even when you know what metrics are important and how to measure them, how do you know if your results are good?

This study by Convio was designed to help nonprofit marketers answer the following questions:

  • What online marketing metrics should I focus on?
  • How is my organization doing?
  • What targets should I set for my organization?

Download the nonprofit benchmark study now

The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors

For the decade or so that charities have been raising money online, the lion's share of attention has gone to small gift fundraising. This seminal research into the online behaviors and preferences of major and middle donors, shows that there is significant room for improvement in the way nonprofits meet their online needs.

Learn more about the habits of this important constituency and the opportunity for nonprofits to better leverage the Internet to take relationships with donors to new levels.

Download the Wired Wealthy study now

Christian Online Marketing and Fundraising Benchmarking Report

This report compiles a series of benchmarks from 38 Christian organizations currently using the Convio platform for evaluating fundraising, email, advocacy, and marketing success online, and reveals that faith-based organizations continue to be a top performer in key online marketing metrics. The report also reviews the aspects of faith-based organizations and their constituents that help drive strong online performance.

Download the benchmark report for faith-based groups now

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Nonprofit Sector Research | Convio